Keap forces you to pay a mandatory setup fee for outdated software and charges you more as your team and contact list grow. ASM brings you into the modern era with unlimited team members and contacts, zero hostage fees, and bleeding-edge tech like vibe coding for your front-end websites. Instead of relying on old integrations, ASM gives you native WordPress hosting, a social media planner, and an AI Agent builder for chat and phone calls. Everything is under one roof, and everything talks to each other.
Feature
ASM
VS
Keap
CRM & Contact Management
Unlimited Contacts & Users
Included
No (Charges scale up steeply based on contacts; additional users are $39/mo each)
Visual Drag-and-Drop Sales Pipelines
Included
Yes
Native Invoicing & Payment Processing
Included
Yes (Built-in invoicing and checkout links)
Global Tax Compliance
Included
Extra Cost / Not Available
B2B & B2C Smart Lists / Advanced Segmentation
Included
Extra Cost / Not Available
Automated Lead Routing & Round-Robin
Included
Extra Cost / Not Available
Unified Communication & Inbox
Unified Omnichannel Inbox
Included
Partial (Integrates email and SMS, but lacks native FB, IG, and WhatsApp syncing)
Native 2-Way SMS & MMS Marketing
Included
Yes (Via Keap Business Line, but texting limits apply to lower tiers)
Missed Call Text-Back Automation
Included
No (Requires building complex custom automation sequences to replicate)
Voice Mail Drops
Included
No (Requires 3rd-party integrations)
Web Chat Widget with Live Hand-off
Included
Partial (Basic live chat available, but lacks advanced routing or AI hand-off)
Artificial Intelligence
Voice AI Phone Agents
Included
No
AI Chatbots (Auto-Pilot Mode)
Included
Extra Cost / Not Available
Workflow AI
Included
Partial (Has basic AI to help draft emails, but lacks conversational workflow AI)
AI Funnel & Website Generation
Included
Extra Cost / Not Available
Conversational AI Booking Bots
Included
No
Marketing Automation
Visual Node-Based Workflow Builder
Included
Yes (Their famous "Advanced Automations" builder)
Multi-Channel Automations
Included
Extra Cost / Not Available
Built-in Ad Manager
Included
No
Advanced Email Marketing & Campaigns
Included
Yes
Funnels, Websites & E-Commerce
Drag-and-Drop Website & Funnel Builder
Included
Partial (Offers basic landing pages, but lacks a multi-step direct-response funnel builder)
Built-in Forms, Surveys & Quizzes
Included
Partial (Has standard forms, but lacks advanced conditional logic surveys or quizzes)
A/B Split Testing
Included
Yes
Native E-Commerce Checkout Pages
Included
Extra Cost / Not Available
Scheduling & Project Management
Native Calendar & Appointment Scheduling
Included
Yes (Keap Appointments)
Paid Consultation Booking
Included
Yes
Automated Meeting Reminders & Follow-ups
Included
Extra Cost / Not Available
Team & Resource Management Calendars
Included
Extra Cost / Not Available
Reputation Management & Local SEO
Automated Google & Facebook Review Requests
Included
No
Review Dispute & Response Management
Included
No
AI-Powered Review Responses
Included
Extra Cost / Not Available
Yext Integration (Local SEO & Listing Sync)
Included
Extra Cost / Not Available
Products, Courses & Communities
Course & Membership Hosting
Included
No (Requires 3rd-party plugins like Memberium or CustomerHub)
Subscription & Recurring Revenue Management
Included
Extra Cost / Not Available
Native Affiliate Management System
Included
Yes (But restricted to their highest, most expensive pricing tier)
