Kajabi charges a premium price while strictly limiting the number of products, funnels, and active members you can have. ASM is the ultimate upgrade for creators, offering unlimited member students, unlimited courses, and unlimited video storage. You also get a built-in affiliate management platform and full e-commerce stores without paying higher tier fees. Because ASM has AI built into everything, you can ask the AI to build out your entire membership site UI, set up your order forms, and deploy AI phone agents to upsell your students automatically.
Feature
ASM
VS
Kajabi
CRM & Contact Management
Unlimited Contacts & Users
Included
No (Pricing strictly caps the number of products, pipelines, and active members you can have)
Visual Drag-and-Drop Sales Pipelines
Included
No (They use the word "Pipelines" to mean marketing funnels, but they lack a true CRM sales board)
Native Invoicing & Payment Processing
Included
Yes (Native Kajabi payments via Stripe integration)
Global Tax Compliance
Included
Extra Cost / Not Available
B2B & B2C Smart Lists / Advanced Segmentation
Included
Extra Cost / Not Available
Automated Lead Routing & Round-Robin
Included
Extra Cost / Not Available
Unified Communication & Inbox
Unified Omnichannel Inbox
Included
No (Lacks centralized FB, IG, SMS, and WhatsApp messaging)
Native 2-Way SMS & MMS Marketing
Included
No
Missed Call Text-Back Automation
Included
No
Voice Mail Drops
Included
No
Web Chat Widget with Live Hand-off
Included
No
Artificial Intelligence
Voice AI Phone Agents
Included
No
AI Chatbots (Auto-Pilot Mode)
Included
Extra Cost / Not Available
Workflow AI
Included
Partial (Has "Creator AI" to help write course outlines and emails, but no conversational agents)
AI Funnel & Website Generation
Included
Extra Cost / Not Available
Conversational AI Booking Bots
Included
No
Marketing Automation
Visual Node-Based Workflow Builder
Included
Yes (Kajabi Automations)
Multi-Channel Automations
Included
Extra Cost / Not Available
Built-in Ad Manager
Included
No
Advanced Email Marketing & Campaigns
Included
Yes
Funnels, Websites & E-Commerce
Drag-and-Drop Website & Funnel Builder
Included
Yes (Their core strength, though less customizable than dedicated page builders)
Built-in Forms, Surveys & Quizzes
Included
Yes (Kajabi Assessments)
A/B Split Testing
Included
Yes
Native E-Commerce Checkout Pages
Included
Extra Cost / Not Available
Scheduling & Project Management
Native Calendar & Appointment Scheduling
Included
Yes (Kajabi Coaching / Scheduler)
Paid Consultation Booking
Included
Yes
Automated Meeting Reminders & Follow-ups
Included
Extra Cost / Not Available
Team & Resource Management Calendars
Included
Extra Cost / Not Available
Reputation Management & Local SEO
Automated Google & Facebook Review Requests
Included
No
Review Dispute & Response Management
Included
No
AI-Powered Review Responses
Included
Extra Cost / Not Available
Yext Integration (Local SEO & Listing Sync)
Included
Extra Cost / Not Available
Products, Courses & Communities
Course & Membership Hosting
Included
Yes (Industry leading)
Subscription & Recurring Revenue Management
Included
Extra Cost / Not Available
Native Affiliate Management System
Included
Yes (Restricted to higher pricing tiers)
Community Building (Groups & Forums)
Included
Yes (Kajabi Communities)
White-Label Exclusives
Custom Branded Mobile App (iOS & Android)
Included with addon
Partial (They offer it, but it costs an extra $199/month on top of an already expensive base plan)
