Hootsuite lives entirely at the top of the funnel, charging steep per-seat fees just to schedule social posts. ASM includes an unlimited-team-member social media planner and publisher for free, but actually gives you the tools to convert that traffic. You can build e-commerce stores, drag-and-drop funnels, and membership sites to monetize your audience. And with AI infused throughout, you can ask the AI to write your posts, build the landing page they link to, and deploy an AI chat widget to close the leads.
Feature
ASM
VS
Hootsuite
CRM & Contact Management
Unlimited Contacts & Users
Included
No (Not a CRM; charges steep fees per user seat for social management)
Visual Drag-and-Drop Sales Pipelines
Included
No
Native Invoicing & Payment Processing
Included
No
Global Tax Compliance
Included
Extra Cost / Not Available
B2B & B2C Smart Lists / Advanced Segmentation
Included
Extra Cost / Not Available
Automated Lead Routing & Round-Robin
Included
Extra Cost / Not Available
Unified Communication & Inbox
Unified Omnichannel Inbox
Included
Partial (Has a unified inbox for social media DMs and comments, but lacks Email, SMS, and Webchat)
Native 2-Way SMS & MMS Marketing
Included
No
Missed Call Text-Back Automation
Included
No
Voice Mail Drops
Included
No
Web Chat Widget with Live Hand-off
Included
No
Artificial Intelligence
Voice AI Phone Agents
Included
No
AI Chatbots (Auto-Pilot Mode)
Included
Extra Cost / Not Available
Workflow AI
Included
Partial (Has OwlyWriter AI to help write social media captions, but no conversational workflow agents)
AI Funnel & Website Generation
Included
Extra Cost / Not Available
Conversational AI Booking Bots
Included
No
Marketing Automation
Visual Node-Based Workflow Builder
Included
No (Has internal team approval workflows, but no marketing/customer automations)
Multi-Channel Automations
Included
Extra Cost / Not Available
Built-in Ad Manager
Included
Yes (Hootsuite Social Advertising)
Advanced Email Marketing & Campaigns
Included
No
Funnels, Websites & E-Commerce
Drag-and-Drop Website & Funnel Builder
Included
No
Built-in Forms, Surveys & Quizzes
Included
No
A/B Split Testing
Included
Partial (Can test social posts/ads, but not landing pages or emails)
Native E-Commerce Checkout Pages
Included
Extra Cost / Not Available
Scheduling & Project Management
Native Calendar & Appointment Scheduling
Included
No (Has a content publishing calendar, but no appointment booking for clients)
Paid Consultation Booking
Included
No
Automated Meeting Reminders & Follow-ups
Included
Extra Cost / Not Available
Team & Resource Management Calendars
Included
Extra Cost / Not Available
Reputation Management & Local SEO
Automated Google & Facebook Review Requests
Included
No
Review Dispute & Response Management
Included
Partial (Can monitor social mentions, but lacks native Google Business Profile local SEO management)
